The Best Way to Write a Meta Description
The Best Way to Write a Meta Description: You can add the meta description HTML tag to a post or page on your website.
You can explain the subject of your page there. If you’re lucky, Google will display it in the search results below the title of your page. It gives you the chance to persuade users of search engines that your page will provide what they are seeking for.
This is where it can be seen in Google’s search results:
Qualities of an Effective Meta Description
This is the list of components you need to include in a good meta description that we came up with based on the research we done on the subject and our personal experiences:
Limit the text to 155 characters.
- There isn’t such such a thing as the ideal length; it all depends on the point you’re trying to make.
- Keep it brief and crisp while still giving the message the necessary room to breathe.
- However, if you look through Google’s search results, you’ll typically find snippets between 120 and 156 characters long, like in the example below.
Make it actionable by using active voice
- You must consider your user and their (potential) incentive to visit your page if you view the meta description as an invitation to your page.
- Make sure your description isn’t tedious, challenging, or overly mysterious. People should be aware of what to expect from your page.
Add an action call.
- “Hello, do you want this new product that we have? Discover more!
- This relates to what we already discussed regarding the active voice, but we wanted to reiterate it.
- The sales text is the meta description.
- The “product” you are attempting to sell in this instance, however, is the linked website.
- We also use invitations like “Learn more,” “Get it now,” and “Try it free.”
Utilize the focus keyword.
- Google will be more likely to use it and promote it in the search results if the search keyword matches a section of the meta description.
- This will further enhance the appeal of the connection to your website.
- Google will occasionally highlight synonyms.
- The Academy Awards and Oscars are both highlighted in the example below.
- Your results stand out much more when they are highlighted in that way.
Display details whenever possible
- It can be a good idea to concentrate on the technical details if a product in your Shopify or WooCommerce business is geared toward the tech-savvy customer.
- You may, for instance, provide the price, SKU, and manufacturer.
- Most likely, you won’t need to persuade the visitor if they are looking for that goods precisely like in the following instance.
- Can the watch keep us in shape? That was all we needed to know to sign up.
- Be aware that you should work on obtaining rich snippets if you want to maximize your result in this way.
Verify that it corresponds with the page’s content.
- This is a crucial one. If you use the meta descriptions to deceive users into clicking on your result, Google will find out.
- If you do it, they might even punish you for it. Inaccurate descriptions, however, will probably also raise your bounce rate.
- It will also undermine public confidence in your business.
- That alone makes it a horrible idea. Because of this, you need the meta description to correspond to the page’s content.
Make it distinct
- The user experience in Google will suffer if your meta description is the same as those for other pages.
- All of your pages will look to be the same even though their titles may differ because they all share the same descriptions.
- You’d be better off keeping it blank than producing repeated meta descriptions.
- Google will choose a snippet from the page that contains the query’s keyword. The ideal strategy is to create a distinctive meta description for each page you wish to rank with.
