SEO for Podcasts
SEO for podcasts: Search engine optimization is referred to as SEO here. Making certain people search for your podcast or the topics you discuss in it is known as SEO. Your chances of viewing it are increased because it will appear close the top of the search results.
Make Your RSS Feed Better
- Your podcasts are managed via your RSS feed on services like iTunes and Stitcher. That decides how and what information is displayed. When someone subscribes to your podcast, they are actually subscribing to your RSS feed.
- The easiest method to optimise your RSS feed is to make sure that any time you modify the name, summary, or any other details of your show, you also update your RSS feed.
Adapt to Other Platforms
- The only platforms you should be concentrating on are directories and podcasting platforms. Why not also aim for YouTube’s huge audience?
- Even though your podcast is audio-based, you can easily convert it for YouTube to make it available to the site’s more than a billion subscribers.
- Here, you have the option of creating a podcast video. Instead, play audio or slides with your logo or pertinent visuals over your podcast.
- To replace YouTube’s frequently inaccurate automatic translation subtitles, it’s also a good idea to give your accurate transcription as subtitles.
- Non-native speakers of your language will still be able to follow along thanks to its approach, which allows viewers to read your episode as it progresses and is excellent for YouTube SEO.
Recycling Rocks
- Don’t be afraid to recycle or use outdated stuff! Why not use a successful episode as a starting point for future episodes? Check to see if you can create anything fresh from your most effective attacks.
- For instance, the true-crime podcast Sword and Scale has produced episodes in which they review past cases in order to inform or shed fresh light on them. There’s also Welcome to Night Vale, which occasionally releases old, beloved episodes, typically while they are on break or on tour.
Republishing past content or utilising themes from earlier episodes is OK.
- Republishing your finest material can be an effective approach to market your podcast since it allows older listeners who may not have heard it before to hear it again and gives new listeners a chance to hear your best work.
Adjust the “Technical SEO” requirements as needed
Although “Technical SEO” may not have much meaning to the common person, it is highly important to Google, so you don’t need to tinker with it everywhere if you want to learn more about technical SEO in-depth.
Websites that are responsive – Despite the fact that your website appears fantastic on huge desktop screens, it also needs to be usable and well-suited for mobile browsers. Here, Google and other search engines claimed that they frequently use a “Mobile First” perspective when evaluating webpages.
Page speed is a crucial ranking factor because search engines consistently favour websites that load quite quickly.
Well-formatted HTML – The code for your website needs to be clear and well-organized. Only one H1 heading should be present on a page, according to best practises. Additionally, it’s crucial to refrain from using too much code or duplicate information.
Technical Meta Tags – Roughly speaking, some meta tags are more important than others and go in the head> part of your website. For instance, the “Viewport” tag can assist browsers in determining how your site should be laid out. To let search engines know where the original content originated, use the “Canonical” label. Last but not least, remember to include “alt” tags for your photographs. If not, Google wouldn’t take such pictures into account.
Structured data (Schema) markup – The Structured data markup is important because it affects how your website appears when a search engine user searches for your podcast. With the help of this testing tool from Google, you can also check how your website appears on search engines.
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